Welcome To Cowboy Upmarketing
Here at Cowboy Upmarketing, we are dedicated to promoting your business through strategic marketing and an eye to details. The internet offers the most revolutionary and inexpensive advertising that has ever been available to business owners, and we are here to make sure you get the most from this great sales tool.
Three Ways to Master Internet Marketing
There are four ways to be the boss of internet marketing. Search engine optimization, or SEO, is one way. Along with that is web development and use of social media. As you explore our site, you’ll find articles that explain each of these methods in more detail. Until then, you can depend on our crack team to get you ready to rule the internet.
Search engine optimization can make or break your business website. This is the science of populating the internet with content that will attract the attention of shoppers and direct them to your website. It increases traffic to your “traffic stops” on the internet. Every time a shopper stops at one of your “truck stops”, you get points, and move up in rankings.
Search engines send out “spiders” every time a potential customer types in keywords or a key phrase. These spiders search for content that contains these keywords. The spiders are pretty smart, and can determine whether or not your content is just spam or actually something people would want to read. They also look for coding that is off screen, but speaks directly to the spiders, telling them to read further.
Intelligent coding of your content will increase your credibility with the spiders, and they will recommend your content to the search engines more readily, putting you ahead of the competition. This is how you get to the first page of Google, Yahoo, Opera, or Firefox.
Your website is the destination to the international highway of the internet. While you may be comfortable designing your own website, using templates available from your web host, you may prefer to take advantage of our skilled experts for your web design. The colors, graphics, font, and navigation of your website should look great on laptops and PCs, but should also be coded so that they can download onto mobile devices, as well. Let Cowboy Upmarketing advise you, or even design your website for you, so that you can get the full benefit of all the traffic your content will send your way.
Social media might get politicians in trouble, but it’s a great medium for advertisement. No longer to you have to pay up front for an expensive ad in a magazine or newspaper. People may or may not pay attention to that ad, and you have no control over who sees it, other than the choice of publication.
With social media, you can actually send your ads and special offers to people who have explicitly requested that information. And, you don’t have to pay for it unless they respond!
People like the personal contact they receive through Twitter, Facebook, and other social media outlets. They tend to develop a sense of familiarity with the business that sends out a quick tweet about a spur of the moment sale, or a great idea for ________ (fill in the blank with product specific use).
Cowboy Upmarketing can prepare your social media posts for you, and take care of all the posting, too! Let us respond on forums on your behalf, and you’ll start seeing your rankings improve.