How To Market Your Health Spa Retreat
Internet marketing has revolutionized the advertising industry. Marketing ideas that once went to the drafting table now are visualized on a computer screen. The often lengthy – and expensive – process of getting designs to the print shop, having PMTs made, and printing and distribution can now be skipped altogether through use of email and electronic newsletters. Any business can use the internet to build brand recognition and expand its customer base. This is especially true of service industries. Hotels, inns, spas, and retreats fall into this category. You need to keep services and amenities fresh and new, while being dependable and, to a degree, predictable. This is because you want your customers to know they can expect a great holiday at your facility, but keep it updated. How do you communicate all of this to new and existing customers? Here, you’ll get some pointers on how to market your health spa retreat.
Use Social Media
Social media is one of the easiest and cheapest ways to get the word out about your business. This seems counter-intuitive, since business and social life are not usually seen as interchangeable. However, an entire industry has grown up around Tweets, Memes, videos, and “shares”, and a savvy businessman takes advantage of this medium.
Part of the phenomenon is that people want to feel like they have a personal relationship with more people. Fans of a celebrity will follow that celebrity on twitter, and forward the posts to friends. It is easy publicity, and you can do it, too. It is all automatic. Just set up an account, fill it full of tweets, and they will be sent out without any more attention from you.
It’s the same with Facebook, Reddit, LinkedIn, and other social media sites. Most of your posts can be automatic. These can be simple announcements of “spring arrivals in new styles” or “10% discount for new customers”. Friends will share this information, driving more traffic to your website and bringing more business to your store. It broadens your customer base.
Find the Right Audience
Social media will not only help you find the right audience, it will help you to expand your audience. Each of the social media sites has tracking information on each of their customers. This can all be available to you. Some of the information is free, and some of it has a small fee attached. Access to this information can expand your customer database to an entirely new demographic. You can market your spa retreat to more people than ever, and bring in more business.
Engage Other Health and Wellbeing Websites
Face it, competition is fierce in the health spa industry. You can gain an edge by being active on health and wellbeing websites. Comment regularly on articles you read on these sites. Your signature can have a link to your own website. As you contribute, your own website grows in credibility with search engines.
By being engaged on health and wellness sites, you stay abreast of current trends and can use them for marketing your retreat.