Cowboy Upmarketing is all about taking the unique skills of its founder and propelling your business to the top. The owner and founder of Cowboy Upmarketing has been in the industry for years, and has seen many changes.
The latest change has been in the algorithms used by search engines to rank internet content. The Penguin algorithm changed the face of content drastically. Up until then, content that had been ranked highly due to “Black Hat” operations such as “keyword stuffing” had the upper hand. Penguin changed all of that through the use of smarter “spiders” that ranked content on actual content, not overuse of keywords. “White Hat” operations came out ahead in this new world, and Cowboy Upmarketing made a killing.
The use of “Black Hat” and “White Hat” in marketing techniques is behind the ubiquitous name of Cowboy Upmarketing. The industry experts who founded and built this business have always had the opinion that if a job is worth doing, it’s worth doing right.
The results are proof. When other web marketers went under because of Penguin, Cowboy Upmarketing not only survived, it thrived, quickly benefitting its customers through quality coding and content.